Instagram chief Adam Mosseri says human creators will become more valuable as AI content explodes

Adam Mosseri, head of Instagram. Bloomberg/Getty Images A boom in AI-generated content has some creators worried the tech could threaten their livelihoods. Instagram's chief says this actually makes human creators more valuable than ever. Adam Mosseri says people will crave real creators as AI-generated content floods social media. The AI boom is rattling the creator economy , but Instagram's head says it could ultimately make human creators more valuable. "In a world where there's an abundance of synthetic content, I actually think people are going to seek out creativity and authenticity and people more, not less. And I think that that will help us," Adam Mosseri said in an episode of Lenny Rachitsky's podcast that aired on Thursday.