Instagram brings Edits to desktop to take on CapCut
Instagram has launched a desktop version of its 'Edits' video-editing app for Mac to compete with ByteDance's CapCut. The new tool allows creators to handle complex projects with a multi-track timeline and syncs saved styles from the mobile app.
Why it matters
This move highlights Meta's ongoing strategy to retain creator engagement by providing professional-grade tools that rival popular third-party editing software.
Instagram announced on Thursday that it’s bringing Edits, its short-form video editing app, to desktop on Mac. The desktop version is designed for more complex video-editing projects that benefit from a larger screen, mouse, and keyboard, the company says.
The move puts Edits in more direct competition with ByteDance’s CapCut, the video-editing app Meta sought to challenge when it launched Edits last year. CapCut, which is a massively popular tool for creators, has been available on desktop for Windows and Mac since 2021.
Instagram notes that the desktop app includes licensed and royalty-free music, sound and video effects, and automatic captions in multiple languages. Audio and text styles that creators saved on the mobile app sync over to the desktop app, and users can customize keyboard shortcuts or import them from other editing software.
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