Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world
Instagram CEO Adam Mosseri argues that removing algorithmic feeds would lead to a worse user experience, claiming it would flood feeds with brand content. This comes as the Australian government considers legislation to allow users to opt out of algorithmic curation.
Why it matters
The debate over algorithmic transparency and user control is central to current global discussions on social media regulation.
Instagram’s chief executive Adam Mosseri told journalists just a ‘very vocal minority’ wants social media to go back to reverse chronological feeds. Photograph: Yui Mok/PA Instagram’s chief executive Adam Mosseri told journalists just a ‘very vocal minority’ wants social media to go back to reverse chronological feeds. Photograph: Yui Mok/PA Social media Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan
Prefer the Guardian on Google Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app.
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