Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world

Instagram’s chief executive Adam Mosseri told journalists just a ‘very vocal minority’ wants social media to go back to reverse chronological feeds. Photograph: Yui Mok/PA Instagram’s chief executive Adam Mosseri told journalists just a ‘very vocal minority’ wants social media to go back to reverse chronological feeds. Photograph: Yui Mok/PA Social media Instagram boss says users will be ‘overwhelmed’ with brand content in algorithm-free world Adam Mosseri says platform’s algorithm ‘feels like a black box’ but company trying to give users more control after Labor announces opt-out plan

Prefer the Guardian on Google Instagram’s chief executive has said users will have a worse experience in an algorithm-free world, seeing more brand-related content, and spend less time on the app.