Insta reels a hit as campaigning for college union polls concludes in Calicut varsity

Campaigning for students’ union polls in 445 colleges affiliated with the University of Calicut, spread across five districts, concluded on Tuesday (October 13), with social media, especially Instagram reels, playing a major role in the candidates’ attempt to reach out to more voters. The elections are scheduled for October 15.

Although the practice of candidates directly meeting voters and seeking their support is continuing along with the holding of gatherings and conventions, students’ organisations are also increasingly using reels to drive home their point. Posters and videos of the candidates are being widely shared. Videos of the recent protests taken out by Opposition parties and youth and students’ organisations in New Delhi seeking the resignation of Chief Election Commissioner Gyanesh Kumar are major campaign material. In some colleges, the candidates themselves are vloggers.