Inspired Slushie Machine After Original Sold Out in 2 Hours
Ninja is re-releasing its popular Slushi Twist machine in four new colors inspired by the film 'Practical Magic 2'. The appliance, which features dual-side mixing, previously sold out in under two hours.
Why it matters
It demonstrates the effectiveness of brand collaborations and pop-culture tie-ins in driving consumer demand for small kitchen appliances.
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Ahead of the Practical Magic 2 movie this September, Ninja is commemorating the iconic franchise with new spellbinding shades.
Read full bio August 21, 2026, 8:00 am ET
The release comes less than a month before Practical Magic 2 is released. Ninja/CNET When Ninja first released its hefty Ninja Slushi Twist machine in May, it sold out on the brand’s website in less than two hours. Today, the company is launching the same machine again, but with another twist.
Ahead of the release of Practical Magic 2, Ninja is conjuring the Ninja Slushi Twist in four colors related to the cult-classic franchise: potion purple, midnight margarita, bewitching blue and moon stone.
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