Inside Rugby: Poor ticket sales highlight South Africa’s challenge - Gregor Paul
Rugby's 'Greatest Rivalry' tour in South Africa is facing poor ticket sales, which analysts attribute to inflated pricing that ignores the local economic reality. Organizers reportedly overestimated the ability of fans and corporate sponsors to afford the high costs of attending the matches.
Why it matters
The situation illustrates the disconnect between event organizers and local economic conditions, potentially threatening the viability of future international sporting tours.
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This is a transcript of the Inside Rugby newsletter. To sign up and receive this email early, click here , select “Inside Rugby with Gregor Paul” and save your preferences .
Welcome to Inside Rugby. Herald rugby analyst Gregor Paul is on the road with the All Blacks for their four-test “Greatest Rivalry” series against the Springboks. Each week, he’ll be bringing you insights from on the ground as Dave Rennie’s men take on the game’s biggest challenge.
Rugby’s Greatest Rivalry tour may have captured the imagination of the South African public, but inflated pricing is being blamed for that enthusiasm not being reflected in ticket sales.
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