Inside Meta's grind to turn Muse from a clunky chatbot into an AI sensation
Meta has successfully launched its Muse AI assistant, turning it into a popular product after a period of internal struggle and intense development. The success has boosted company morale and stock prices, though concerns regarding privacy and competition remain.
Why it matters
It illustrates the high-stakes nature of the current AI arms race among major tech companies and the internal pressures of rapid product development.
Meta CEO Mark Zuckerberg hypes up its Muse AI assistant at the company's Connect event. AP Photo/Jeff Chiu Meta's top AI staff fretted about Muse days before launch as it struggled to speak good English. Ex-GitHub CEO Nat Friedman's team worked around the clock to turn the AI assistant into a hit. After a "long ass" grind, Muse is now a "banger," says Meta's 29-year-old AI chief, Alexandr Wang. A year ago, Meta was struggling to convince Silicon Valley that it could keep up in the AI race. Now it has one of the industry's hottest products. Muse, Meta's new personal AI assistant, has rocketed to the top of the App Store and become a victory lap for CEO Mark Zuckerberg's massive AI spending.
Also covering this story
6 other newsrooms covered this event. We read each version separately.
A top university endowment chief is warning that OpenAI and Anthropic are headed for trouble
What does Meta’s Muse do that Spotify’s AI can’t?
Google, OpenAI and Anthropic may launch AI safety standard by early 2027
Meta's Muse appears to use an OpenAI model labeled muse-special
Meta is putting its muscle behind Muse as the AI app takes off
Meta makes the Muse filesystem even more accessible
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in