Inside Kering’s Residency for Chinese Designers
Kering has launched the CRAFT program, a creative residency designed to support Chinese designers through mentorship and exposure to the company's European luxury ecosystem. The initiative aims to foster cross-cultural dialogue between China and the European fashion industry.
Why it matters
This reflects the strategic importance of the Chinese market to global luxury brands and the trend of integrating diverse design talent into traditional European houses.
Photo: Courtesy of Kering Save Story Save this story Save Story Save this story As soon as Luca de Meo took on the CEO role at Kering in September, he was convinced that luxury’s next chapter should include a strong dialogue between cultures. With a particular emphasis on Europe and China, this quickly evolved into the idea of a creative residency to support Chinese design talent through the Kering ecosystem.
The article describes a corporate cultural initiative in a neutral, informative tone.
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