Inside Fred again.. and LATIN MAFIA’s 50-hour live mixtape experiment
British producer Fred again.. and Mexican trio LATIN MAFIA collaborated on a 50-hour livestreamed mixtape experiment in Mexico City. The resulting project, '9 months & 50 hours', achieved significant chart success shortly after its release.
Why it matters
This experiment highlights evolving trends in music production and distribution, where artists leverage real-time digital engagement to build hype and connect with global audiences.
The stream went live at one in the afternoon on July 28 under a title that read like a dare among friends: making a mixtape with LATIN MAFIA and staying here until we finish it. Over the next fifty hours of YouTube broadcast from Lago Algo, a cultural centre inside Mexico City’s Bosque de Chapultepec, British producer Fred again.. and the Mexican trio LATIN MAFIA built 9 months & 50 hours.
This they did in full view, something most other musicians prefer to keep behind the closed doors of their studios; the unglamorous middle part of making a record.
Fred again.. is bringing that same brilliance for his Indian fans with three shows in Delhi, Mumbai and Bengaluru.
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