Inside CFP expansion battle as SEC, Big Ten and TV networks fight for College Football’s next big move

College football conferences are currently deadlocked over the expansion of the College Football Playoff, with disagreements between the SEC and Big Ten regarding the number of teams. The primary driver for the expansion is the potential for increased revenue from television networks.
Why it matters
The outcome of these negotiations will significantly alter the financial structure and competitive landscape of collegiate athletics.
A December deadline is looming for the College Football Playoff committee to make a decision on the future of expansion for the postseason tournament to crown a national champion. While there has been plenty of discussion around whether the CFP should expand beyond twelve teams starting in 2027, the question is more centered around how much additional revenue adding a new batch of teams would bring to the conferences. On Monday, leaders from conferences across the sport, along with Notre Dame, met virtually to discuss financial models that would give them a better sense around how much money additional games would bring each member school. Big Ten's Tony Petitti Makes It Clear To SEC: Agree To 24-Team CFP Expansion Or Format Stays At 12 Maybe one of the more important questions should center around what's best for the sport.
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