Inside Amazon's plan to unite games, movies and TV - including "more games in development than at any point in our history"
Amazon has consolidated its gaming divisions—Luna, Amazon Game Studios, and Prime Gaming—under a single leadership structure led by Jeff Gattis. The strategy aims to better integrate cloud gaming technology with exclusive content development to reach a broader audience.
Why it matters
This restructuring reflects a broader trend of tech giants attempting to create unified ecosystems that bridge hardware, software, and subscription services to compete in the gaming market.
Amazon gaming head Jeff Gattis discusses adding Luna to Amazon Prime, the kinds of games the company is targeting, and the importance of exclusive titles
Speaking to GamesIndustry.biz , Jeff Gattis, general manager for Amazon Luna and Amazon Game Studios, explains the background behind the changes, as well as Amazon's strategy for games going forward, its stance on exclusivity, and the huge, unaddressed audience for video games.
Gattis was previously general manager for Xbox platforms and subscriptions, and when he joined Amazon in March 2025, he found a company whose disparate parts didn't talk to each other. Without even counting the streaming platform Twitch, the company previously had three separate gaming divisions, all doing their own thing entirely independently.
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