Infosys and LTA Launch AI–Driven Match and Fan Experiences at the HSBC Championships, and Beyond
Infosys and the Lawn Tennis Association have partnered to introduce AI-driven fan experiences at the HSBC Championships. The initiative includes an AI-powered humanoid named Rally and VR tennis simulations.
Why it matters
This demonstrates the growing integration of generative AI in sports entertainment to increase fan engagement and digital participation.
BENGALURU, India and LONDON, June 3, 2026 /PRNewswire/ -- Infosys (NSE: INFY) (BSE: INFY) (NYSE: INFY), a global leader in AI-first business consulting and technology services, today unveiled a new suite of AI-powered fan experiences in partnership with the Lawn Tennis Association (LTA), the governing body of tennis in Great Britain. Introduced across the LTA grass court season, these experiences build on the ongoing strategic collaboration between Infosys and LTA and reflect their shared commitment to advancing innovation and using AI responsibly. These enhancements will help deliver more engaging, richer, and connected experiences for tennis fans while preserving the integrity and traditions of the game.
The article is a standard corporate press release style report on technology implementation.
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