Infobip Messaging Trends Report 2026 Reveals Shift to Conversational Engagement as RCS Grows 70% in India
Infobip's 2026 Messaging Trends Report highlights a significant shift toward AI-driven conversational engagement in India, with RCS interactions growing by 70%. The report notes that businesses are increasingly adopting rich messaging formats like WhatsApp and RCS for secure, high-volume customer interactions.
Why it matters
The rapid adoption of RCS and AI-driven messaging in India signals a global shift in how enterprises communicate with consumers, prioritizing interactive and verified channels.
AI-first global cloud communication platform Infobip has released its Messaging Trends Report 2026, highlighting a clear shift to more AI-driven, conversational customer engagement.
The article summarizes industry data and trends provided by a market research report.
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