The Hindu·3 min read·medium
Infobip India Digital CX Report 2026: AI, Data, and Orchestration Are Rewriting CX in India
✦AI Summary
A new report by Infobip highlights that Indian brands are shifting toward AI-driven, unified customer experience (CX) strategies to reduce churn. The study emphasizes that continuity across channels is now more critical for customer retention than simple digital presence.
Why it matters
As the Customer Data Platform market in India grows, businesses are increasingly relying on AI and automation to meet rising consumer expectations.
New Delhi, Delhi, India – Business Wire India
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Political Bias
Center
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Confidence: 85%
The article summarizes industry research findings without taking a stance on the companies involved.
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