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IndiGo Launches 'Lite' Fare For Passengers With Cabin Baggage Only

T
Tanushka Dutta
IndiGo Launches 'Lite' Fare For Passengers With Cabin Baggage Only
AI Summary

IndiGo has launched a new 'Lite' fare category for passengers traveling with only cabin baggage. The option is available for domestic and international flights starting July 15, allowing travelers to pay lower base fares while retaining the ability to purchase add-ons.

Why it matters

This move reflects a broader trend in the aviation industry toward unbundled pricing models to attract budget-conscious travelers.

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Budget carrier, IndiGo, has introduced a new entry-level "IndiGo Lite" fare for Economy Class passengers, offering a lower base fare for travellers flying only with cabin baggage and auto-assigned seats as the airline looks to catering lower-cost travel.The new fare will be available for bookings made only through IndiGo's website, mobile application, and contact centre from July 1, while travel under the new category will commence from July 15.This option will be available across all non-stop domestic and international flights for one-way, round-trip, and multi-city bookings, including for both adult and child passengers.Under the IndiGo Lite fare, passengers will be entitled to carry a cabin bag of up to 7 kg and will receive an auto-assigned seat at no extra cost. Travellers can, however, purchase additional services such as checked baggage, preferred seats, meals, and priority services, including Fast Forward, separately, either through the airline's website or at the airport up to one hour before departure.The airline said customers booking the Lite fare will continue to earn and redeem IndiGo BluChip loyalty points despite opting for the entry-level product.Explaining the move, IndiGo Chief Strategy Officer Aloke Singh said the new fare has been "designed for passengers who travel light and would like to pay only for the services they need".With the launch of IndiGo Lite, the airline's "6E Ways to Fly" portfolio now comprises Saver, Flexi Plus, IndiGo UpFront, IndiGoStretch, Stretch+ and Lite, offering passengers multiple fare options based on their budget and travel preferences.

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The article is a straightforward report on a corporate product launch without editorializing.

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