Indian online buyers losing up to ₹28,000 crore annually to dark patterns, hidden charges: Report
A new report reveals that Indian consumers lose up to ₹28,000 crore annually due to 'dark patterns' in online marketplaces. These deceptive design practices include hidden charges and forced subscriptions, affecting a vast majority of online shoppers.
Why it matters
It highlights the growing consumer protection crisis in the digital economy and the limitations of current regulatory frameworks.
Indian consumers are losing an estimated ₹25,000 crore to ₹28,000 crore annually due to deceptive interface designs, commonly known as dark patterns, across online marketplaces, according to a report.
The article reports on findings from a market research firm without taking a political stance.
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