Indian Oil plans to launch packaged drinking water under own brand across 43,000 fuel outlets
Indian Oil Corporation plans to launch its own brand of packaged drinking water across its 43,000 fuel retail outlets. The company aims to boost non-fuel revenue through an aggregator-led business model.
Why it matters
This represents a strategic shift for state-owned energy companies to diversify revenue streams beyond traditional fuel sales.
State-owned refiner and oil marketing company Indian Oil Corporation is mulling launch of packaged drinking water under its own brand across its network of more than 43,000 retail outlets in the country.
The plan is part of the company’s strategy to grow non-fuel revenue and offer value-added products to customers. It is proposing a multi-year aggregator-led revenue sharing model under which ownership of the brand will remain with Indian Oil.
Selected aggregators will handle end-to-end execution, from manufacturing through approved facilities, quality assurance, supply chain management, logistics and rollout, Indian Oil said inviting expression of interest (EoI) from firms.
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