India’s RCS Adoption Surges 108% as Businesses Shift to Richer Customer Conversations, Reveals Infobip
Infobip reported a 108% surge in Rich Communication Services (RCS) usage in India between 2025 and 2026. The growth is primarily driven by the finance and fintech sectors, which prioritize secure and verified messaging.
Why it matters
This shift indicates a broader transition in business communication toward verified, app-like messaging experiences that enhance consumer trust.
New Delhi, Delhi, India --- Business Wire India
Global AI-first cloud communications platform Infobip recorded a 108% growth in Rich Communication Services (RCS) interactions in India between H1 2025 and H1 2026, reflecting the rapid rise of richer, more interactive business messaging in a country that is home to one of the world’s largest smartphone user bases. The growth highlights how RCS is rapidly evolving from an emerging channel into a scalable business messaging platform, as brands increasingly invest in richer, more interactive customer conversations.
Finance and fintech accounted for the largest share of RCS traffic in India, contributing over 3/4 of all interactions in the market, underscoring the sector’s strong need for trusted, verified, and interactive messaging. Marketing automation emerged as the second-largest use case, followed by technology hardware and software, highlighting how Indian businesses are increasingly using RCS for both transactional and campaign-led communication.
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