India’s Pocket FM doubles revenue run rate to $500M as AI powers 93% of audio content
Indian audio storytelling platform Pocket FM has doubled its revenue run rate to $500 million, largely driven by the integration of generative AI in content production. The company uses AI to scale content creation while maintaining human oversight for creative storytelling.
Why it matters
It demonstrates how generative AI can drastically reduce production costs and time-to-market for creative media companies, potentially disrupting traditional entertainment models.
Pocket FM , an Indian audio storytelling platform, has doubled its annualized revenue run rate to $500 million over the past year as it increasingly turns to artificial intelligence to produce its content.
AI now powers 93% of Pocket FM’s overall catalog and is used to produce 99% of its new content, co-founder and CEO Rohan Nayak said in an interview.
The shift comes as generative AI makes deeper inroads into content production . However, Pocket FM, which started in 2018 as a platform for serialized audio stories, still relies on human creators for ideas and storytelling, while using AI to turn those concepts into finished content at scale.
“We want to create great IPs that last 100 years, and that needs humans,” Nayak told TechCrunch.
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