India’s mass-market mobile segment declined 45% YoY
India's smartphone market experienced a 10% decline in Q2 2026, with the mass-market segment falling by 45% due to rising memory costs. While budget phones struggled, the ultra-premium segment remained resilient due to increased financing options.
Why it matters
The data reflects broader economic pressures on consumer electronics and the shifting purchasing power of the Indian middle class.
India’s mass-market mobile segment (sub-15k) has been hit the hardest, with its shipments declining 45% year-over-year (YoY), noted Counterpoint Research due to rising memory prices, which has forced OEMs to hike smartphone prices and expand their 4G portfolios to address changing market dynamics.
The report relies on industry research data and provides a balanced view of market segments.
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