India’s Experience Economy set to reach $59.2 billion by 2030: EEMA president
The Indian events and entertainment sector is projected to grow from $32.2 billion to $59.2 billion by 2030, driven by strong performance in weddings, sports, and ticketed events. Industry leaders are calling for regulatory reforms and infrastructure investment to support this transition from a service-based to an experience-based economy.
Why it matters
The rapid expansion of the experience economy highlights a significant shift in consumer spending patterns and provides a major engine for GDP growth, employment, and regional branding in India.
The entertainment and live events sector is expected to reach $59.2 billion by 2030, up from its current size of $32.2 billion, Samit Garg, president of the Events and Entertainment Management Association (EEMA) and MD and co-founder of E-Factor Experiences Limited said.
“The industry, overall, on a pan-India basis, has been progressing very well over the last five years. We have recorded growth of 16% to 18% year on year. The outlook for the future looks equally promising. The wedding business is growing at 18%-20%, sports at around 20%–23%, and the ticketed business at around 26%,” he said at EEMAGINE, a conclave that brought together members from India’s events and experiential marketing industry. “Tamil Nadu is the number one state in terms of its contribution to GDP, so you should calculate how big the experience economy could be,” Mr. Garg added.
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