India’s Cricket Summer Heats up With ITW Universe On-Boarding Multiple Brands for Upcoming Series
ITW Universe has secured multiple brand partnerships for the India Tour of Zimbabwe T20I series, highlighting the commercial strength of Indian cricket. Various brands across sectors like insurance and education are participating as sponsors.
Why it matters
Cricket remains a primary vehicle for brand marketing in India, driving significant economic activity during the summer and festive seasons.
Indian cricket’s summer calendar is an oft sought after springboard by brands, that leads into the festive season and the point was reinforced this year with ITW Universe, one of the world’s leading sports, entertainment, and future media consulting firms, securing a number of brand partnerships for the India Tour of Zimbabwe T20I Series that started on 23 July 2026. ITW has, over the last 15 years, introduced over 5000 brands to cricket.
For the three match T20I series, brands from diverse sectors - from financial services to education to healthcare to entertainment - have come on board as on-air broadcast sponsors. Among them, InsuranceDekho, one of India’s fastest-growing insurtech firms, is the On-air Co-Presenting Sponsor of the series.
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