India-Pakistan men's cricket final and hockey semi-final become most-viewed in Asian Games' history
The Olympic Council of Asia reported record-breaking viewership for the India-Pakistan cricket and hockey matches during the Asian Games. Despite the success, organizers faced criticism for the quality of athlete accommodations.
Why it matters
The high viewership underscores the massive cultural and commercial significance of India-Pakistan sporting rivalries in Asia.
The Olympic Council of Asia (OCA) on Sunday confirmed that the men's cricket final between India and Pakistan and the hockey semi-final between these two teams became the most-watched contest in the history of the Asian Games. The Shreyas Iyer-led Men in Blue defended their crown after beating the arch-rival by 19 runs in the Asian Games men's final, while the hockey team outclassed Pakistan 4-3 in the semis before eventually clinching the gold and securing a place in the Los Angeles Olympics."The broadcast had the biggest viewership ever for the Games.
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