India court grants Dabur interim relief against food regulator's order over '100%' claims
The Delhi High Court has granted Dabur India interim relief by staying a food regulator's order that prohibited the company from using '100%' claims on its product labels. The FSSAI had previously challenged these labels as ambiguous and potentially misleading to consumers.
Why it matters
This case highlights the ongoing tension between consumer protection regulations and corporate marketing practices in India's rapidly growing consumer goods sector.
Dabur India said on Friday (August 7, 2026) that the Delhi High Court has stayed an order issued by the food safety regulator that barred the consumer goods company from selling food products carrying “100%” claims, granting it interim relief.
On August 3, the Food Safety and Standards Authority of India (FSSAI) said products sold on Dabur’s website claimed some of its products were “100% Natural”, “100% Pure” and “100% Organic”, which were ambiguous, unverifiable and likely to mislead consumers.
The order comes as the food regulator steps up scrutiny of marketing and labelling practices in categories including alcoholic beverages and high-caffeine drinks.
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