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Spectrum News·3 min read·medium

Independent filmmakers finding ways to protect work from AI

J
Jas Kang
Independent filmmakers finding ways to protect work from AI
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Independent filmmakers are adopting new technologies, such as invisible watermarking, to protect their creative work from being scraped by AI models. Industry professionals note that while AI offers new creative tools, it also creates significant challenges regarding copyright and content theft.

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The intersection of AI and intellectual property is a major concern for creators who rely on digital platforms for distribution.

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LOS ANGELES — As the use of artificial intelligence in the entertainment industry continues to grow, indie filmmakers are looking for ways to protect their work.

Clark Peterson is a longtime movie producer, whose credits include the 2003 Charlize Theron film Monster, for which Theron won an Academy Award for Best Actress.

He said protecting the work of independent filmmakers has been a challenge in Hollywood for decades.

“Trying to protect our work in Hollywood has been an ongoing issue for many years,” he said. We’ve all heard of piracy and people copying our work and using it for other purposes, etc., but I think with the advent of AI, there’s a whole new set of challenges."

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