Independence Day campaign begins
A nationwide digital campaign titled 'Dil Se Dekho Sarsabz Pakistan' has been launched to encourage citizens to share videos of their hometowns. Participants are invited to post content highlighting local culture and landmarks on social media ahead of Independence Day.
Why it matters
The initiative promotes national unity and cultural preservation through user-generated content in a digital-first format.
A nationwide digital campaign has been launched ahead of Independence Day, encouraging Pakistanis to share short videos highlighting the culture, traditions, landmarks and unique features of their hometowns.
The campaign, titled "Dil Se Dekho Sarsabz Pakistan," invites participants to post videos on their public social media accounts using the campaign's official audio, the hashtag #DilSeSarsabz, and by tagging the campaign's official social media pages.
According to the organisers, entries may focus on local communities, cultural heritage, cuisine, natural landscapes, historical sites or other aspects that reflect the diversity of Pakistan.
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