Inca Kola rebrands as the world's other cola war heats up
Inca Kola is facing backlash following a minimalist rebrand that removed iconic elements like the outline of Peru from its logo. Critics argue the change dilutes the brand's national identity in a competitive market dominated by global giants.
Why it matters
This case illustrates the challenges brands face when balancing modern design trends with cultural heritage and consumer loyalty.
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(Image credit: Inca Kola) Copy link Facebook X Whatsapp Pinterest Flipboard Email Share this article 0 Join the conversation Follow us Add us as a preferred source on Google Newsletter Subscribe to our newsletter While the Cola wars raged between Coca-Cola and Pepsi, Peru was an entirely different battlefield for many years. Inca Kola, a lemon verbena-infused yellow-hued fizzy drink created by a British immigrant, was the clear king of the market
So strong was Inca Kola's reign that Coca-Cola gave up fighting and bought a stake in the brand in the late '90s. It still owns the global trademark outside of Peru and has a 50% of the brand's domestic operations.
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