In Modi’s Gen-Z outreach, parents are the key target
Prime Minister Narendra Modi and RSS chief Mohan Bhagwat are engaging in a digital outreach campaign targeting Gen-Z, though analysts suggest the true goal is to consolidate support among their parents. The strategy focuses on paternalistic messaging to address concerns regarding the government's popularity.
Why it matters
The analysis highlights how political figures use social media to manage generational divides and maintain their core voter base during times of unrest.
Prime Minister Narendra Modi has posted a series of Instagram reels since July 23 in response to the student protests against his government in Delhi and many other parts of the country. RSS chief Mohan Bhagwat has also started addressing the youth of India. This was widely seen as a bold effort to reach out to the Instagram generation, also referred to as Gen -Z, aged between 14 and 29. The oldest among them had just started voting in 2014 when Mr. Modi came to power; the youngest were barely two years old. Rashtriya Swayamsevak Sangh chief Mohan Bhagwat is also reaching out to the young generation and exploring ways to engage with them.
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