In Cabinet Meet, Review Of Ministers' Social Media Performance: Inside Track
The Indian Cabinet reviewed ministers' social media performance, with Prime Minister Narendra Modi leading in engagement metrics. Ministers were encouraged to increase their digital presence and interact more effectively with the youth on platforms like Instagram.
Why it matters
This reflects the increasing importance of social media as a tool for political communication and governance in India.
Prime Minister Narendra Modi is the undisputed leader among all his Cabinet members in terms of his social media performance, sources have told NDTV as the rankings were disclosed at the Cabinet meeting on Wednesday.India is Meta's largest market by users, with hundreds of millions of people using Facebook, Instagram and WhatsApp.Ministers were briefed on their social media performance, sources said.PM Modi, a keen user of X, turned to Instagram - issuing his first vertical video on July 23 to tap into the youth medium of choice during the height of protests led by the online Cockroach Janta Party (CJP).
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