In 2025, Apple gave a 'warning' to Europe, Google is giving same in 2026

Google said on Tuesday (September 8) that it has deployed extensive modifications to its European search engine results to comply with European Union (EU) antitrust rules, sounding an alarm that closely mirrors warnings issued by Apple a year ago. Google cautioned that these legally mandated adjustments will reduce the search quality for everyday consumers while driving up operational expenses for local European enterprises. According to a Google representative speaking to news agency Reuters, the regulatory overhaul triggers the most severe downgrade in search performance across the platform’s 29-year operating history (launched in 1997).The overhaul arrives after the European Commission slapped Google with a €460 million ($534 million) penalty in July for self-preferencing its proprietary shopping, travel and sports features.