Imtiaz Ali interview: On ‘How Main Vaapas Aaunga’ found its voice at the box office
Director Imtiaz Ali discusses the unexpected box office success of his film 'Main Vaapas Aaunga' following a slow start. The film gained momentum through social media advocacy and grassroots support, leading to a nationwide surge in viewership.
Why it matters
It highlights the growing influence of social media and audience-driven word-of-mouth in determining the commercial success of contemporary Indian cinema.
Soon after its release on June 12, 2026, Main Vaapas Aaunga was proving to be a typical Imtiaz Ali movie at the box office. Several of his films are celebrated as classics years after underperforming in theatres, and Main Vaapas Aaunga seemed to be following a similar trajectory. The film had a limited release and footfalls were far from encouraging.
The article is a standard entertainment interview focusing on industry trends and personal accounts.
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