immersion cooling as compute demand grows

Ready Server, a Singapore-based web hosting company, is implementing immersion cooling technology to manage the heat generated by high-density server racks. By submerging hardware in non-conductive liquid, the company aims to improve cooling efficiency and reduce costs amid rising AI-driven compute demands.
Why it matters
As AI workloads increase power density in data centers, innovative cooling solutions are becoming essential for operational efficiency and hardware longevity.
Dunking a server motherboard into a tank full of liquid coolant isn’t for the faint of heart at any time; certainly, it’s not today when component costs are skyrocketing with the global shortage caused by AI demand.
However, that’s what Ready Server director Alan Woo has done, by placing some of his company’s AMD-based servers packed with expensive memory chips and storage drives in a tank full of cooling fluid.
Ready Server recently experimented with full-immersion cooling to be able to deploy more powerful servers that are more tightly packed in its data centre in Singapore.
The Web hosting company, a sister outfit to digital infrastructure player NewMedia Express , wants a more efficient way to pack in more hot-running servers in its racks, as business picks up.
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