IMAX CEO says 'The Odyssey' box office is 'more extreme' that expected. He also addresses whether the company is for sale.
Christopher Nolan's 'The Odyssey' achieved a strong global opening, with IMAX screenings accounting for over 20% of total box office revenue. The film's success highlights the continued demand for premium large-format cinema experiences.
Why it matters
The performance of the film underscores the financial viability of high-end, large-format cinema technology in an era of streaming dominance.
"The Odyssey." Melinda Sue Gordon/Universal Pictures "The Odyssey" had a massive opening weekend in theaters, taking in $264.1 million globally. Over 20% of sales came from IMAX tickets. IMAX CEO Rich Gelfold spoke to Business Insider about the company's recent successes. Christopher Nolan 's latest epic, " The Odyssey, " had an opening weekend at the box office worthy of the gods. The movie, based on the centuries-old poem by Homer , took in the third-best domestic opening of the year with $124.5 million and $264.1 million globally. That's not a shock to most in the business. Not only does the movie have a star-studded cast (Matt Damon, Anne Hathaway, Tom Holland, Robert Pattinson, and Zendaya) and is helmed by an Oscar winner, another reason for the film's success is IMAX, Nolan's preferred presentation of his work.
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