IIT Delhi Roommates Built a ₹565 Crore Startup Transforming India's Cattle Market
IIT Delhi graduates Neetu Yadav and Kirti Jangra founded Animall, a startup that digitizes India's cattle market by connecting dairy farmers through a mobile app. The company is now valued at approximately ₹565 crore, successfully disrupting a traditionally unorganized sector.
Why it matters
The startup demonstrates the potential for technology to modernize traditional, rural-based economies in emerging markets.
Most IIT graduates dream of building the next fintech, AI or SaaS unicorn.Neetu Yadav and Kirti Jangra chose a path few expected. Instead of solving problems for urban consumers, the two IIT Delhi roommates decided to tackle one of India's oldest and most unorganised markets—buying and selling cattle.Today, their startup, Animall Technologies, is valued at around Rs 565 crore and is helping digitise India's estimated $250 billion cattle economy, making it easier for dairy farmers across the country to buy and sell cows and buffaloes through a mobile app.Two IIT Delhi roommates with an unusual startup ideaNeetu Yadav and Kirti Jangra graduated with a B.Tech in Civil Engineering from IIT Delhi in 2016.Like many IIT graduates, they began their careers in the corporate world. Neetu worked at Citi as a Technology Analyst before moving to storytelling platform Pratilipi as a Product Manager.
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