If AI wins, 'made by humans' could be a very good business

AI is probably inevitable — which means we'll see more anti-AI products from companies like Substack. Roger Ressmeyer/Corbis/VCG via Getty Images AI is coming, and you can't do much about it. Except that sometimes, you may be able to buy or use things whose selling point is that they are AI-free. That appears to be where Substack is headed. Expect lots of other examples to come. The global economy is increasingly hinging on the notion that AI will be inexorably intertwined with every part of our lives. Also increasing: signs that consumers — or at least some consumers — don't feel great about that, at all. You can see that most clearly in the anti-data center backlash , which is picking up steam . Or when fans of A24, the hipster-ish film studio, heap scorn on the indie for daring to work with Google's DeepMind AI lab.