Identifying fake cosmetics using AI
A researcher is exploring the use of AI models like Gemini to identify counterfeit cosmetics by analyzing photos of packaging. The study aims to provide consumers with a low-cost tool to verify product authenticity and avoid harmful contaminants.
Why it matters
As counterfeit goods proliferate on social commerce platforms, AI-driven verification could become a vital tool for consumer safety and brand protection.
My lab develops low-cost and easy-to-use tools for identifying fake medicines , but we’re always on the lookout for other types of fakes that we can go after. For example, the cosmetics industry has a massive problem with counterfeit products. Studies estimate that two-thirds of branded makeup and skincare products on sites like eBay, TikTok Shop, and Vinted are fake. Counterfeit cosmetics don’t just waste consumers’ money; they may also expose wearers to harmful contaminants like heavy metals and bacteria.
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