ICICI Pru iProtect Smart Plus: A smart way to get high life cover at lower premium with a 10-year life cover option
ICICI Prudential Life Insurance has launched a new 10-year term life insurance policy called iProtect Smart Plus. The product is designed to provide financial security during peak liability years, such as home loans or child education phases, and includes complimentary health services.
Why it matters
This product reflects a shift toward goal-based financial planning in India, aiming to increase insurance penetration by aligning coverage terms with specific life-stage financial commitments.
MUMBAI, India , July 30, 2026 /PRNewswire/ -- As financial planning becomes increasingly goal-based, people are seeking protection solutions that align with the period when their financial responsibilities are the highest. They want insurance that is relevant to their current needs, offers meaningful financial security and complements the way they plan their finances. Recognising this shift, ICICI Prudential Life Insurance has introduced ICICI Pru iProtect Smart Plus , with a 10-year life cover solution designed to provide financial protection during one of life's most important financial phases.
The option is beneficial for individuals managing responsibilities such as home loans, business loans, child's education or any outstanding loans. It provides life cover for a fixed 10-year period that corresponds with a phase when financial commitments are often at their highest and families are more dependent on the primary earning member's income.
Get smarter about the news
Sign up free for a feed built around what you actually care about, Dive Deeper research on any story, and the full text of every article.
Create free accountAlready have an account? Sign in