ICC opens pitch for Cricket World Cup 2027 marketing and PR mandate
The International Cricket Council has launched a tender process to find a marketing and PR partner for the 2027 Men's Cricket World Cup. The tournament will be hosted across South Africa, Namibia, and Zimbabwe, with the selected agency tasked with driving global fan engagement and campaign strategy.
Why it matters
This represents a major commercial opportunity for global sports marketing agencies and sets the stage for the promotion of one of the world's most-watched sporting events.
The International Cricket Council (ICC) has opened a tender process to appoint a marketing and public relations services partner for the ICC Men's Cricket World Cup 2027, as preparations gather pace for the tournament scheduled to be held across South Africa, Zimbabwe and Namibia in October and November 2027.
The mandate will be managed through ICC Business Corporation FZ LLC (IBC), the ICC's wholly owned commercial subsidiary. The selected agency will be responsible for developing and executing an integrated marketing and communications strategy aimed at building awareness, driving fan engagement and generating excitement before and during the event.
According to the ICC, the appointed partner will work closely with the governing body, the Cricket World Cup Local Organising Committee (LOC) and other stakeholders to oversee campaign strategy, creative development, content creation, milestone activations, media relations and amplification across key markets.
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