IBC 2026: Sony to Demonstrate Live, News, Cinema, and Immersive Production

Sony will exhibit at IBC2026 (Hall 13, September 11–14), demonstrating products across live production, news, cinema, and immersive and spatial content workflows.

“At this year’s IBC show, Sony’s theme of ‘Creativity Connected’ will demonstrate how our technologies are the driving force behind the authentic and creative storytelling delivered by our customers,” says Olivier Bovis, Head of Media Solutions Business, Sony Europe . “As the demand for innovations to cope with the ever-transforming sector continues to grow Sony will present real-world examples for co-creating the future of entertainment with an ever-broader community of partners and creators.”