IAMAI launches E-Commerce Council of India to unify $120 bn digital commerce ecosystem
The Internet and Mobile Association of India has launched the E-Commerce Council of India to unify the country's digital commerce sector. The council aims to facilitate collaboration between industry stakeholders and policymakers to foster growth.
Why it matters
As India's digital economy grows, this council will likely play a significant role in shaping future regulations and industry standards for e-commerce.
The Internet and Mobile Association of India (IAMAI) on Friday launched the E-Commerce Council of India (ECCI), a first-of-its-kind national platform dedicated to unify India’s $120 billion digital commerce ecosystem.
The ECCI would serve as a collaborative platform for industry stakeholders to engage with policymakers, generate research, develop best practices and contribute to policy discussions that shape the future of digital commerce in India, said Subho Ray, President, IAMAI.
“Digital commerce has become one of the defining pillars of India’s digital economy. The next phase of growth will depend on sustained collaboration between industry and government to build an ecosystem that is innovative, trusted and globally competitive,’’ he said adding, digital commence was also transforming how businesses operate, how consumers access products and services, and how Indian enterprises participate in domestic and global markets.
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