IAMAI launches E-Commerce Council of India to unify $120 bn digital commerce ecosystem

The Internet and Mobile Association of India has launched the E-Commerce Council of India to unify the country's digital commerce sector. The council aims to facilitate collaboration between industry stakeholders and policymakers to foster growth.
Why it matters
As India's digital economy grows, this council will likely play a significant role in shaping future regulations and industry standards for e-commerce.
The Internet and Mobile Association of India (IAMAI) on Friday launched the E-Commerce Council of India (ECCI), a first-of-its-kind national platform dedicated to unify India’s $120 billion digital commerce ecosystem.
The article reports on an industry initiative using neutral language and quotes from stakeholders.
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