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Business Insider·3 min read·easy

I've traveled all across Europe. One Croatian city won my heart even more than Dubrovnik and Split.

I've traveled all across Europe. One Croatian city won my heart even more than Dubrovnik and Split.
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A traveler shares her positive experience visiting Zadar, Croatia, noting its friendly atmosphere and charm compared to more popular tourist destinations. She highlights the welcoming nature of the locals as a key factor in her enjoyment.

Why it matters

It provides insight into shifting travel trends and the value of 'hidden gem' destinations in European tourism.

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Zadar, a city on the Dalmatian Coast, blew me away. Emma Ruben I love escaping Australia's winter by visiting Europe during the summer months. My favorite destination is Zadar, a city on Croatia's Dalmatian Coast. I loved the beautiful beaches, the historic Old Town, and how easy it felt to slow down. Last year, like many other Australians, I looked to escape our winter by planning a five-week trip to Europe during their summer. For months, I obsessed over researching destinations, reading articles online, and perusing TikTok for the perfect places to visit. Of course, there were some spots I knew I had to see: the Colosseum in Rome, the Eiffel Tower in Paris, and the Alps in Switzerland. However, no place surprised me more than Zadar. A Croatian city located on the Dalmatian Coast, Zadar provided me with both adventure and a much-needed dose of relaxation.

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