‘I’ve genuinely forgotten who I am when I’m not The Rebel Kid’: Apoorva Makhija opens up about moving to New York to 'get away from constant pressure to stay relevant' and her plans beyond Bollywood
Social media personality Apoorva Makhija, known as 'The Rebel Kid,' has moved to New York to pursue an MBA at NYU Stern. She intends to step away from the pressures of online relevance and eventually launch her own direct-to-consumer brand in India.
Why it matters
The story highlights the personal and professional challenges faced by digital creators when navigating public controversy and the desire for career reinvention.
Content creator and social media personality Apoorva Makhija, widely recognised online as The Rebel Kid, has swapped her usual chaos for a classroom in New York, enrolling in an MBA programme at NYU Stern. The plan, she says, in a recent interview, is to eventually head back to India and launch a direct-to-consumer brand of her own. The relocation arrives more than a year after she found herself at the centre of a massive controversy stemming from her appearance on Samay Raina's 'India's Got Latent', where an ill-judged joke about a contestant's mother triggered widespread backlash and several FIRs filed against her under the IT Act.Apoorva Makhija on having no regrets, despite the chaosNow 25 and most recently seen on 'Lock Upp' Season 2, Apoorva insists she isn't looking back with remorse. In a conversation with Hindustan Times, she explained, "I've apologised and taken accountability whenever I've been wrong.
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