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Business Insider·4 min read·easy

I upgraded to premium economy on a long flight I've taken over 40 times. Next time, I'm choosing it over business class.

I upgraded to premium economy on a long flight I've taken over 40 times. Next time, I'm choosing it over business class.
✦AI Summary

A frequent traveler shares their positive experience upgrading to premium economy on a long-haul flight between Australia and the US. The author argues that the added comfort and amenities provide better value than business class for long-distance travel.

Why it matters

This highlights shifting consumer preferences in the aviation industry, where passengers are increasingly seeking 'middle-ground' luxury options to balance cost and comfort.

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I've flown between Australia and the United States dozens of times, often in economy and rarely in business class. One premium-economy flight changed how I'll book this route in the future. Ash Jurberg Qantas' premium economy made me not dread the long flight between the US and Australia for once. The seat backs, meals, and nice headphones pushed my experience closer to business than economy. Premium economy felt like a better value than business, even though the latter is the nicer seat. Last December, I spent 23 hours in the same economy seat My Dallas to Melbourne flight was supposed to take 17 hours, but it had encountered several issues, including a late departure, airspace closures , and crew being on shift so long that we had to make an extra stop and wait for a new one to step in.

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