Business Insider·3 min read·easy

I turned my passion for the outdoors into a community for startup founders. It's become a side hustle that makes me $10K in revenue.

I turned my passion for the outdoors into a community for startup founders. It's become a side hustle that makes me $10K in revenue.
✦AI Summary

Alena Beliauskaya, a product director, has successfully monetized her community-building efforts for startup founders by organizing outdoor activities. Her side hustle now generates $10,000 in monthly revenue by offering non-transactional networking opportunities.

Why it matters

It highlights the growing trend of niche, community-based side hustles that leverage professional networks for personal profit.

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Alena Beliauskaya turned her community outings into a fun side hustle. Kevin Mei Alena Beliauskaya turned her weekends into free community meetups for founders. The group goes hiking, dirtbiking, and does other fun group activities. She now offers paid membership and has earned $10,000 a month in revenue since the summer. This as-told-to essay is based on a conversation with Alena Beliauskaya, a 37-year-old product director based in San Francisco. The following has been edited for length and clarity. Here in San Francisco , it seems like everyone is a startup founder. I'm the director of product management at Wolf Games, an AI narrative games company, where I work part-time. On the side, I run 12 Scrappy Founders, a founders community in the Bay Area with paid memberships and sponsored events.

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