I tried K18's new grey and shed-reduction serum for 2 months
A beauty editor reviews the new K18 FutureIQ Biomimetic Hair Longevity Serum, which claims to reduce shedding and grey hair regrowth. While the product is expensive, the reviewer suggests it may be a cost-effective alternative to frequent salon treatments.
Why it matters
It reflects the growing 'longevity' trend in the beauty industry, moving from skincare to hair health.
New K18 FutureIQ Biomimetic Hair Longevity Serum comes with some huge claims, so our beauty editor put it to the test
(Image credit: Future/Stephanie Maylor) Woman & Home Verdict 110 is an astronomical amount for a hair serum. Would I buy another? Based on these pictures, yes. I spend a fortune on covering my greys. If this serum continues to reduce my grey regrowth, I think the cost will eventually level out between the serum and the money I'll save on salon root tints, boxed dyes, and glosses. But where dyes and serums simply mask the problem, this serum is treating the root cause for long-term hair health and vitality, and that's its trump card.
Why you can trust Woman & Home Our expert reviewers spend hours testing and comparing products and services so you can choose the best for you. Find out more about how we test .
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