Business Insider·4 min read·easy

I tried every item in Joanna Gaines' line of frozen baked goods. Here's how I'd rank them from worst to best.

I tried every item in Joanna Gaines' line of frozen baked goods. Here's how I'd rank them from worst to best.
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A reviewer tested and ranked the entire line of frozen baked goods from Joanna Gaines' Magnolia Table brand. The review covers products ranging from buttermilk biscuits to brownie cookies, noting their availability at major retailers.

Why it matters

This reflects the ongoing trend of lifestyle influencers and media personalities expanding their personal brands into consumer packaged goods.

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Joanna Gaines and Magnolia Table released a line of frozen baked goods. Samantha Pettyjohn Joanna Gaines' Magnolia Table brand released a line of frozen baked goods. I tried the eight items and ranked them from worst to best. The frozen version of Jo's Buttermilk Biscuit was my favorite of the bunch. It's hard to say what Joanna Gaines is more famous for at this point: her home designs or her food. Gaines and her husband became household names through "Fixer Upper," but over a decade later, they're full-blown moguls who are constantly expanding their Magnolia empire . For Gaines, that has meant leaning into new food ventures, from the Magnolia Table restaurant in Waco to her ever-growing list of cookbooks. And last year, she entered the frozen food game. In October 2025, Gaines launched a line of frozen baked goods through her Magnolia Table brand.

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