I tried Burger King's revamped chicken nuggets. They're a much-needed upgrade.
Burger King has revamped its chicken nuggets in response to customer complaints about the texture and quality of the previous version. This move follows a successful strategy of menu and operational upgrades that previously boosted sales for the chain.
Why it matters
Fast-food chains are increasingly focusing on product quality and customer feedback to maintain market share in a competitive industry.
Burger King launched a new version of its chicken nuggets to upgrade its core menu. Erin McDowell/Business Insider Burger King has finally given its chicken nuggets an upgrade. The chain overhauled its nuggets after customers complained they were "dry" and "rubbery." I thought the new, crispier chicken nuggets were a great value compared to others on the market. After customers branded Burger King's chicken nuggets "dry," "rubbery," and "disappointing," the chain decided enough was enough — and gave its smallest chicken offering a big makeover. Released September 1, the new chicken nuggets are crispier than the original nuggets, which were first added to menus in 1985 . The recipe has also been updated to include a more flavorful marinade and new packaging, Burger King said.
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