I tried a photobooth in NYC that matches you with a mystery soulmate — but there's a big catch
A dating startup called Matchbox has launched a 'Missed Connections' photobooth in NYC that pairs users with potential soulmates based on a survey. The catch is that the system provides only a photo and first name, requiring users to track down their match manually.
Why it matters
The booth highlights the intersection of physical-world social interaction and digital dating trends, emphasizing the 'gamification' of modern romance.
Business Insider reporter Sydney Bradley tried out a "missed connections" photobooth in NYC. Sydney Bradley/BI A dating startup and popular social media page teamed up for a photobooth pop-up in New York City. The "Missed Connections Booth" opened in July and pairs people with a compatible match. BI's Sydney Bradley tried the booth out herself — and there's a catch. Between a flash flood warning and running late for dinner plans in Manhattan, I figured I'd have just enough time to snap a photo in a photobooth. The photos weren't for my own vanity, though. It was in the pursuit of … love! Dubbed the "Missed Connections Booth," the photobooth is a collaboration between Matchbox (a dating startup) , Meet Cutes NYC (a popular social media account), and Faceplace (a photobooth vendor).
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