I stayed at a hotel voted the best in Seattle. Now I'll book the chain wherever I travel.
A travel reporter shares a positive experience staying at the newly opened 1 Hotel Seattle, praising its sustainability-focused design and boutique atmosphere. The author suggests that the brand's commitment to nature-inspired luxury makes it a preferred choice over traditional hotel chains.
Why it matters
This highlights shifting consumer preferences toward sustainable, experience-driven hospitality in the luxury travel market.
Business Insider's reporter booked a one-night stay at 1 Hotel Seattle, a luxury hotel that opened in May. Joey Hadden/Business Insider 1 Hotel Seattle was voted the best hotel in Seattle by Travel + Leisure in 2026. 1 Hotels, a luxury chain focused on sustainability, opened the Seattle location in May 2025. I booked one night there during opening week for $450 and thought it felt more like a boutique stay. Macrame chandeliers dangling above me made me feel like I was beneath a tree as I brushed my fingertips over the live edges of a trunk coffee table. The surrounding nature entranced me, but I wasn't under a tree. I wasn't even outside. I was in the lobby of 1 Hotel Seattle , which was recently voted the No. 1 hotel in the city in Travel + Leisure's World's Best Awards .
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