I started making dog food in my kitchen. It became a $250 million company.
Lucy Postins shares the story of founding The Honest Kitchen, a successful pet food company that grew from her home kitchen to a $250 million business. She discusses the challenges of balancing entrepreneurship with motherhood and the importance of human-grade ingredients.
Why it matters
This provides insight into the growth trajectory of successful pet industry startups and the personal sacrifices of founders.
Lucy Postins started her company inspired by her own dog. Courtesy of Lucy Postins Lucy Postins started cooking for her own dog, turned the recipes into a business. She says that the US encourages success more than her native England. She stepped down as CEO to spend more time with her kids but remains deeply involved. This as-told-to essay is based on a conversation with Lucy Postins , founder and Chief Integrity Officer at The Honest Kitchen . It has been edited for length and clarity. Back in 2001, my dog, Mosi, kept getting ear infections . I was working for a pet food company at the time in product development. At home, I started preparing raw-food meals for Mosi. It helped with the ear infections almost immediately, but it was messy, time-consuming, and destroyed my kitchen. I thought dehydrated dog food would be a cleaner option.
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